About the speaker
Neha Kapoor manages marketing at Brandly, running campaigns for consumer brands across digital and live channels. She has a particular interest in how communities form around products.
Topic of discussion
Neha opens day two with a look at where marketing is heading as audiences fragment: community-led growth, creator partnerships and the role AI will play in day-to-day campaign work.
What you’ll learn
- Build a community around a product
- Work with creators without losing your voice
- Use AI tools to speed up campaign work
- Measure what marketing actually changes
