About the speaker
Aditya Rao leads sales at Growvia, where he has spent more than a decade turning early-stage SaaS products into revenue engines. He has built and coached sales teams across three continents and advises founders on pricing and go-to-market strategy.
Topic of discussion
Aditya opens day one with the trends reshaping how software is bought and sold: AI-assisted buying journeys, rising expectations for self-serve products, and what it takes to build a sales motion that still works in five years.
What you’ll learn
- Spot the buying signals AI tools now surface
- Design a sales process for self-serve and enterprise buyers
- Price a product for growth without discounting it to death
- Build a team that learns faster than the market moves
