The Process
We audited the existing labels, visited two of the stores Veyra was entering, and photographed the shelves it would share. The identity was then developed around a custom wordmark and a modular label layout.
- Retail shelf audit
- Wordmark design
- Label and packaging system
- Product photography direction


The Challenge
Each product had been labeled differently over the years, and the range read as unrelated products. On a busy shelf, nothing tied them together.

The Solution
One label grid for the whole range, with color marking each product line and a wordmark placed in the same spot on every pack. The range now reads as a family from across the aisle.
- A modular label grid for every product size
- Color coding by product line
- Print-ready artwork for the full range







