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Solace

Solace

The Process

We began with interviews with the founders and a handful of regular customers to learn what a visit to Solace should feel like. From there we explored names for the product lines, a soft palette drawn from linen and clay, and a wordmark with generous spacing that reads as unhurried.

  • Founder and customer interviews
  • Brand positioning and tone of voice
  • Wordmark and color exploration
  • Packaging and print system
  • Brand guidelines

The Challenge

The wellness space is crowded with brands that look alike. Solace had to feel restful without becoming bland, and the identity had to work as well on a small product label as on a studio wall.

The Solution

A restrained system of one wordmark, two typefaces and a five-color palette, with clear rules for spacing and imagery. Every piece, from appointment cards to packaging, now shares the same unhurried rhythm.

  • A wordmark that holds up at every size
  • A palette and type pairing with clear usage rules
  • Templates the in-house team can extend

{ Testimonials }

What our clients say

“ From the first meeting to the final launch, the team led with vision, clarity, and care. The results exceeded expectations.”
Sarah Mitchell
CEO & Founder
“ From the first idea to the final result, they brought fresh thinking, clear direction, and a passion for quality work.”
Emily Parker
Co-Founder
“ From early sketches to final designs, they delivered precision, creativity, and thoughtful details that made a difference.”
Daniel Foster
Head of Design
“ From the initial vision to the final outcome, they shaped every detail with creativity, purpose, and a clear direction.”
Olivia Bennett
Creative Director
“ From the first strategy to the final campaign, they brought insight, creativity, and focus that delivered real results.”
Sophia Williams
Marketing Manager
“ From planning to final delivery, they kept every detail organized, every process smooth, and the entire team aligned.”
James Carter
Operations Director
“ From the first brainstorm to the final identity, they brought fresh ideas, thoughtful strategy, and a distinct voice.”
Emma Collins
Brand Strategist
“ From the project kickoff to the final handoff, they ensured clear communication, smooth execution, and reliable results.”
Michael Turner
Project Manager