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Plume

Plume

The Process

We started by mapping how new users discovered the app and where they dropped off. Wireframes for the website and the first-run experience came next, followed by a visual language built around paper textures and a single accent color.

  • User journey and drop-off analysis
  • Sitemap and content structure
  • Wireframes and interactive prototypes
  • Responsive website design
  • Usability testing

The Challenge

The old site listed every feature at once, and visitors left before reaching the download button. Onboarding asked for too much before the first entry was written.

The Solution

A shorter site with one clear story and one call to action, and an onboarding flow that opens straight onto a blank page. Settings now come later, when they are needed.

  • A focused homepage with a single call to action
  • Onboarding that starts with writing
  • A component library shared by web and app

{ Testimonials }

What our clients say

“ From the first meeting to the final launch, the team led with vision, clarity, and care. The results exceeded expectations.”
Sarah Mitchell
CEO & Founder
“ From the first idea to the final result, they brought fresh thinking, clear direction, and a passion for quality work.”
Emily Parker
Co-Founder
“ From early sketches to final designs, they delivered precision, creativity, and thoughtful details that made a difference.”
Daniel Foster
Head of Design
“ From the initial vision to the final outcome, they shaped every detail with creativity, purpose, and a clear direction.”
Olivia Bennett
Creative Director
“ From the first strategy to the final campaign, they brought insight, creativity, and focus that delivered real results.”
Sophia Williams
Marketing Manager
“ From planning to final delivery, they kept every detail organized, every process smooth, and the entire team aligned.”
James Carter
Operations Director
“ From the first brainstorm to the final identity, they brought fresh ideas, thoughtful strategy, and a distinct voice.”
Emma Collins
Brand Strategist
“ From the project kickoff to the final handoff, they ensured clear communication, smooth execution, and reliable results.”
Michael Turner
Project Manager