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Nexa

Nexa

The Process

We began with a positioning workshop with the founding team, then studied how competitors presented themselves. Wordmark, color and typography were developed together and tested in real product screens.

  • Positioning workshop
  • Competitive review
  • Wordmark and symbol
  • Color and typography
  • App icon and launch assets

The Challenge

The team wanted to stand apart from the blue-and-gray look of traditional banks, but early testers trusted the bolder concepts less.

The Solution

A calm, deep palette with one bright accent reserved for key actions, and a wordmark with steady, even strokes. The identity feels new while still reading as dependable.

  • A wordmark and app icon
  • A palette with a dedicated action color
  • Launch templates for web and social

{ Testimonials }

What our clients say

“ From the first meeting to the final launch, the team led with vision, clarity, and care. The results exceeded expectations.”
Sarah Mitchell
CEO & Founder
“ From the first idea to the final result, they brought fresh thinking, clear direction, and a passion for quality work.”
Emily Parker
Co-Founder
“ From early sketches to final designs, they delivered precision, creativity, and thoughtful details that made a difference.”
Daniel Foster
Head of Design
“ From the initial vision to the final outcome, they shaped every detail with creativity, purpose, and a clear direction.”
Olivia Bennett
Creative Director
“ From the first strategy to the final campaign, they brought insight, creativity, and focus that delivered real results.”
Sophia Williams
Marketing Manager
“ From planning to final delivery, they kept every detail organized, every process smooth, and the entire team aligned.”
James Carter
Operations Director
“ From the first brainstorm to the final identity, they brought fresh ideas, thoughtful strategy, and a distinct voice.”
Emma Collins
Brand Strategist
“ From the project kickoff to the final handoff, they ensured clear communication, smooth execution, and reliable results.”
Michael Turner
Project Manager