The Process
We listened to recordings of support calls to learn which questions came up most, then built the site’s structure around answering them. A product chooser was prototyped and tested with first-time buyers.
- Support call review
- Content strategy
- Product chooser prototype
- Responsive website design
- Launch and analytics setup


The Challenge
Visitors were unsure which kit they needed and often contacted support before buying. The old site used technical terms most buyers did not know.

The Solution
A plain-language product site with a three-question kit chooser and clear comparisons. Pre-sale questions to support dropped, and visitors reach checkout with the right kit.
- A three-question product chooser
- Plain-language product pages
- Side-by-side kit comparisons







